Want to use video marketing to boost sales and conversions?
In today’s information age, text, and images are no longer enough to gain web traffic. If you own a small business, you may need to upgrade your marketing strategies. One great way to boost your online marketing strategy is with videos.
Video content accounts for 60% of traffic on the internet. With the right video marketing strategy, you can drive more traffic to your website. If you’re a small business, you can take it a step further and build a loyal customer base.
Looking for some video marketing tips? This article covers some digital marketing tips for creating videos. Read on to discover more.
- Responsive Design for Mobile Users
When creating any content, it’s crucial to integrate a responsive design. Almost everyone owns a mobile device nowadays. 63% of website traffic now comes from mobile phones.
People prefer convenient access to the internet while on the go. If you want effective videos, ensure that you create a responsive design. Regardless of the watcher’s device, your video must be easy to watch.
When adding subtitles or legacy text to your videos, use big and bold fonts. This ensures that anyone can understand it even if they’re watching from a small screen. If you’re taking shots of products, don’t forget to take close-ups.
- Pull-Out Subtitles
Are you planning to integrate Facebook affordable branding agency? Note that most users who watch Facebook videos listen without sound. This means that you can encounter some trouble in delivering your message if you rely only on audio.
Subtitles or CC are a great way to combat this. However, if you want to make your video more interesting, consider using pull-outs. These animated messages are a great way to connect with your users while engaging them.
This gives the watcher something interesting to look at while they absorb your video. Ensure to use the right pull-outs to complement your video, even without the audio. One of the best applications for editing pull-outs is Adobe After Effects.
- Short and Sweet
The information age is a fast-paced landscape. If you hope to drive traffic and boost sales, you only have 3-5 seconds to make your point. Ensure that your opening scenes are direct so that you can lock in your watchers.
You may offer an intriguing fact or add shock value. The duration of your videos may depend on the platform you post them on. If you’re advertising on YouTube, keep your marketing videos under two minutes.
For social media apps like Facebook and Instagram, less than a minute is more effective. Use a quick and fast-paced editing style to keep your users engaged.
- Target Different Platforms
Different social media platforms do not only have different requirements for video length. Enhance your video marketing strategy by customizing your videos for different apps. Avoid posting the same video across different platforms.
If you want effective videos, you need to think about the platforms you’re posting on. People often go to Instagram and Facebook to distress and relax. Funny videos and pictures make up most of the content on these platforms.
People on these platforms are often less patient when it comes to videos. Though your videos can reach up to a minute, it’s better to shorten your videos. Ensure that you get straight to the point.
This is why content from platforms like TikTok gain a lot of followers. However, if you’re on YouTube, you have some freedom.
YouTube serves as a video-type search engine to answer users’ questions. Here, people may find reviews, tutorials, and how-to videos. YouTube campaigns are best for informing and educating your audience.
- Tell Viewers a Story
One of the advantages of videos as a marketing medium is that you have a lot of creative freedom. Creative videos can attract and engage users better than other types of content. However, to reap the full benefits of your video campaign, you need a good storyline.
One of the driving forces of a successful video campaign is emotion. Emotions impact your viewers in a way that helps them connect with your brand. It also drives most customer decisions when looking into a new product.
Your video’s storyline is often the foundation of your campaign. Even if you have great video quality, it’s the content that will lock your viewers in. If you’re a small business, you can share how your brand or product came to be.
Videos with stories are also great for customer testimonials. You can involve your customers by featuring them in your video to tell how your product improved their life.
- Show, Don’t Tell
Many companies that are new to video marketing make this mistake. The purpose of a company video is to inform your viewers in an engaging way. You defeat this purpose if you only let a company representative talk in front of a camera.
Instead of telling your viewers what you can do for them, show them. Videos should be specific and explicit to build a customer base. Your watchers must leave your video feeling satisfied and informed.
You can include behind-the-scenes shots of how your team works. You may also include the development process of your products.
- Invest in Quality
When building your video campaign, ensure to invest in your videos. High-quality videos tend to attract more users than the average video. Poor quality can also lead to a negative perception of your brand.
If your team doesn’t have the required skills, feel free to hire a videographer. Music is another huge factor in determining the quality of your video. However, copyright strikes are rampant on YouTube.
Looking for music to put in your videos? Follow this link to find affordable royalty free music.
Video Marketing Tips for Small Businesses
Are you a small business looking to grow your brand? Here are some video marketing tips for a successful campaign. From responsive designs to quality videos, here are some ways to use video marketing to your advantage.
Videos are effective, but you mustn’t only rely on them if you want to grow. Looking for more marketing tips? Check out our other guides to find some great advertising tips for small businesses.
