Once you start a business you realize how important it is to promote your business. It is doubtless to say that there are infinite ways through which you can promote your business, but one of the most trusted ways that help in promoting any business, no matter how big or small it is, is business cards. 

Now, it might not sound like a very big deal to you, and like many people, you might think how a small 2-inch card can promote your business, but actually, business cards are considered very important in the business industry for a long time. Yes, they are an excellent marketing tool, if used strategically. 

When we think about business cards, we are mostly occupied by the thought of a small white or at the most, a blue business card. But times have changed. Since recent years, business cards, like every other thing have gone through a huge change and they are not only confined to the only horizontal card.

Types of business cards

• Horizontal:  A horizontal business card is one which has been in use for a long time now, and some people it is also the only example of a business card. 
• Vertical:  A vertical business card is a recent development in the field of business cards. It was not until recently that vertical business cards have come in use. A very important reason is the growing popularity of vertical business cards is that they help in conveying more information to the customer as it offers more surface, unlike horizontal cards. One more thing that contributes to its growing popularity is that there are countless vertical business card designs available in the market, which can be customized as per the requirements. 
• Customized:  Another brand new variety of business cards that is available in the market is customized business cards. Now you can customize a business card as per you and your company’s requirements. Now it has become really easy to change the shape, size, color, theme, and templates of your business card. Many online services let you customize your business card from the comfort of your home. And these business cards have become quite popular as an effective marketing strategy for any business.